When it comes to trucking, everything rides on tire safety, performance, and efficiency.
In this episode of Truck’n Talk, host Stephanie Valle sits down with Jim Russell, Executive Vice President of Border Tire, part of the MVT family, to explore how this essential piece of equipment keeps America moving. From retreading programs that save fleets money and reduce waste, to roadside service and tire inspection systems that protect drivers and keep operations running smoothly, Border Tire is redefining what it means to keep fleets rolling.
This conversation delves into the delicate balance between innovation, safety, service, and how Border Tire continues to lead with purpose.