Marketing in the trucking industry is often seen as just an “expense”, but at Mesilla Valley Transportation, it’s a competitive engine.
In our latest episode of Truck’n Talk, host Stephanie Valle sits down with Jackie Jones, Chief Marketing Officer of MVT. With a unique background spanning both marketing and strategy, Jackie pulls back the curtain on how MVT built a powerhouse in-house creative team and why storytelling is the secret to a driver-first culture.
Key highlights from this episode:
Why MVT chooses to keep marketing in-house vs. outsourcing.
Bridging the gap between 44 years of legacy and modern digital sophistication.
How marketing insights actually shift major financial and operational decisions.
Tune in to hear how MVT is driving the industry forward through brand and strategy: https://youtu.be/7q_AWKN3mCU